Entourage clothing was born in 2008 from a humble beginning. Katie, the owner, had one goal in mind--to open a store where everyone would feel welcome. She has since expanded her business to seven locations while staying true to her original goal. Entourage’s provides stylish clothing at affordable prices to women of all ages and sizes. Entourage differs from other clothing stores in Athens because it carries plus size and maternity wear in addition to other clothing. Katie believes giving back to the community, so Entourage donates ten percent of all its profits to charities throughout the Southeast.
Entourage's overall marketing strategy seems to be effective, but maybe could use some fine tuning. I think that Entourage's current strategy is rather aggressive. When you purchase something at one of Entourage's locations, you are given the option to sign up for text notifications in exchange for a free pair of earrings. Entourage also gives you the option to sign up for text notifications online for ten percent off your purchase. I think that the text notifications can irritate customers because they occur at least three times a week. Entourage also uses social media to advertise their sales and giveaways. In particular, the store has quite a large Instagram following. Recently, Entourage has been advertising that everything in-store is $42 or less. Entourage tends to post around six photos per day on Instagram, but only half of these photos are of actual clothing arrangements. So while Entourage does a great job of keeping customers up to date on a wide variety of clothing choices, perhaps weekly text notifications and fewer daily Instagram posts might be a better strategy.
Entourage's overall marketing strategy seems to be effective, but maybe could use some fine tuning. I think that Entourage's current strategy is rather aggressive. When you purchase something at one of Entourage's locations, you are given the option to sign up for text notifications in exchange for a free pair of earrings. Entourage also gives you the option to sign up for text notifications online for ten percent off your purchase. I think that the text notifications can irritate customers because they occur at least three times a week. Entourage also uses social media to advertise their sales and giveaways. In particular, the store has quite a large Instagram following. Recently, Entourage has been advertising that everything in-store is $42 or less. Entourage tends to post around six photos per day on Instagram, but only half of these photos are of actual clothing arrangements. So while Entourage does a great job of keeping customers up to date on a wide variety of clothing choices, perhaps weekly text notifications and fewer daily Instagram posts might be a better strategy.
I completely agree with your analysis of Entourage's social media strategy with their text messages. I had signed up to get the 10% off, but since then have gotten so many text messages I've had to opt out of the service. It just became too excessive.
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