Macy's has become very successful from implementing an omni-channel strategy that combines its brick and mortar business with digital technology. This strategy has helped the company localize merchandise in each of its stores based on the region and the customers preferences. Macy's achieved this by updating the company's website, creating a mobile app, and and the My Macy's Program. The company has 887 stores located in 45 states. Macy’s uses social media to reach out to
its customers and build a better relationship with them.
Macy’s has over 14 million Facebook fans and over the last six months has grown by an average of 1,489 fans a day. The retailer does a great job of engaging its Facebook community by posting content that relates to its core demographic and their favorite products. Macy’s tends to post twice a day on Facebook about new products, contests, holidays, sales, and promotions. Macy’s uses its Twitter page to interact more with its followers answering all of their questions and concerns. Macy’s Twitter followers have a high brand awareness and a handful of their followers are influencers with significant audiences. Macy's does a good job of running each of their social media platforms because the retailer has extensive reach and is very interactive with its followers.
Macy’s has over 14 million Facebook fans and over the last six months has grown by an average of 1,489 fans a day. The retailer does a great job of engaging its Facebook community by posting content that relates to its core demographic and their favorite products. Macy’s tends to post twice a day on Facebook about new products, contests, holidays, sales, and promotions. Macy’s uses its Twitter page to interact more with its followers answering all of their questions and concerns. Macy’s Twitter followers have a high brand awareness and a handful of their followers are influencers with significant audiences. Macy's does a good job of running each of their social media platforms because the retailer has extensive reach and is very interactive with its followers.
