Cheeky Peach

   Cheeky Peach’s philosophy is, “Work hard, play hard, look damn good doing it.” The retailer lives up to its philosophy by providing fashion forward clothing at affordable prices. This year’s fall trends include fringe, floppy hats, tie-dye, bells, booties, and unique statement jewelry. Cheeky Peach does a great job of marketing its brand through its social media sites and connecting users through promoting different contests. This summer, Cheeky Peach held a contest where users had to create a Pinterest board of their ideal vacation called “Pack it Peach” and pin at least 8 styles from Cheeky Peach’s summer collection for a chance to win $250. Cheeky Peach also held a contest giving away two Braves tickets for Father’s Day. To enter, users had to post a picture of their dad and explain why he deserved the tickets using the hashtag #peachpappa. Cheeky Peach promoted connections through its social media, which was another avenue of getting its name out there. Cheeky Peach also posts three to five times a day to maximize visibility and exposure on social media.

   What I like most about Cheeky Peach is that it supports local restaurants like Clocked, Your Pie, and Athens Bagel by featuring them on Instagram when the company’s team goes out to eat or holds business meetings at these restaurants. Cheeky Peach also supports local artists by featuring its own unique jewelry on Instagram using #supportlocalartists. Cheeky Peach also features jewelry by Betsy Pittard Designs and Whitney Shoe. Another interesting thing Cheeky Peach has done with its social media is to pick study abroad students to style its clothing and blog about it using #peachesabroad. Cheeky Peach utilizes every aspect of social media possible to encourage each girl to be their own lady boss.